The Challenge
One of our Academic customers asked us to increase the usage of the Key Travel Online Booking Tool from <55% to the sector benchmark of 75% in the first half of the academic year 22/23.
Our Solution
A multi-pronged online training and user support programme.
- Account management led data analytics targeted potential online users.
- A communications plan was agreed with procurement and faculty leads.
- We launched a rolling programme of training workshops organised for wider users and targeted users.
- Personalised online training videos were created and showcased on the online landing pages and intranet.
- We adjusted online workflows to meet user specific needs, encouraging use and workflow efficiency.
The Results Of Adopting An Online Booking Tool
- We delivered a single booking point for Air, Hotel, UK & European Rail.
- Our online workflow was improved, delivering a 30% efficiency saving.
- Online adoption across campus increased to 77%
- 88% fee savings were delivered through the higher online booking rate.
- We boosted campus-wide engagement and user satisfaction.
For assistance with the escalating online booking tool, please reach out to Key Travel.